Thursday, January 30, 2020
Title Research: Mad Max
I found the introduction to Mad Max on Art of the Title.
1) How many titles are displayed during the opening sequences to the film?
There are 15 titles shown, with 7 of them being shown before the main title. The ones before the main title were the name of the actors and the studio that made it. After the title of the movie appeared, it listed the people who wrote the screenplay, the photographers, editors, art director, composer, and producer. The final credit shown was the director.
2) What images are prioritized in the opening sequence?
The opening sequence ended with a wide shot of a building called the Halls of Justice. The shot faded out to show a road. While the camera zoomed into the horizon, the text "A FEW YEARS FROM NOW..." appeared on the screen. The next shot has a skull shape on the floor. The camera pans up and the text and skull fades out. The final shot of the opening is a close up of a sign that says "Anarchie Road" with a car in the background.
3) What connotations do the images carry?
The images carry a negative and desolate connotation. They make the viewer feel isolated and interested in why the setting is seemingly so empty.
4) How is genre reinforced through symbolic and technical codes from the outset?
The shot of the skull on the ground reinforces the theme of survival that is prevalent in apocalypse movies. In the barren landscape that we are shown in the first few shots of the film, it's either survive or die. After the title appears, the first shot is a wide shot of a broken down building, like many other movies in the genre. Additionally, the text "a few years from now" shows the audience that the film takes place after an apocalyptic event, which is a very common setup for the apocalypse genre.
5) How does the film establish an enigma from the outset?
The shots the director chose to show in the introduction piques the audience's interest. The decrepit building and empty road makes the viewer wonder what happened to make the world look like this. The shot of the skull, especially, makes the audience question what is going on.
6) What strategies are used to ensure the film appeals to its target audience?
The film uses muted colors and ominous imagery to show that its meant for older audiences.
7) How has technology been used effectively?
No special technology was used to display the credits. The names simply appeared on screen without any special movements. The font is white on a black background. However, later on in the opening, text that says "A FEW YEARS FROM NOW..." appears on screen as if it was being typed up. There was a typewriter sound effect as it came onto screen. The intro also used fades to move from shot to shot. Throughout the entire title sequence, there is a score with drums and horns, which sets the mood of the film.
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